Solving for her daughter's chronic eczema, founder, Ying Liu, went looking for fabrics that would keep her daughter's skin cool and also wouldn’t irritate her. Turns out, that fabric was bamboo. Bamboo is 3 degrees cooler than cotton, while also being hypoallergenic. Ying also discovered bamboo is a highly sustainable resource. It requires much less time & water to grow bamboo, compared to cotton, and it uses practically no pesticides. It fit every criteria Ying was looking for in a fabric. With that, Kyte BABY was born.
The name Kyte BABY was chosen very purposefully. Playing on the whimsical activity of flying a kite, Kyte is meant to evoke a feeling of innocence, freedom, and a return to nature. All of these ideas carry over into our core business values. Kyte BABY is testament to timeless fun and youth, while being natural and healthy.