Eco-Kids creates safe and effective children’s art materials that support the freedom of exploration, the joy of discovery, and the development of non-verbal, visual language. Through the design and intention of eco-kids products, they aim to...

. Simplify children's toys.
. Remove gender/race biases from children's products.
. Create time and space for a child's inner journey.
. Emphasize the joy of discovery, imagination, creation and learning.
. Engage parents and caregivers in their children's playtime. 
. Reduce screen time.
. Reduce/eliminate unsustainable ingredients, packaging and practices.
. Reduce plastic use.